Grid Story Factory dan Grid Voice, agensi content marketing dan influencer marketing di KG Media (Kompas Gramedia) telah menggelar acara Indonesia Content Marketing Forum (ICMF) 2020 yang berlangsung pada 8 September hingga 10 September 2020.
Dalam acara itu, turut diumumkan para pemenang dari ajang bergengsi tahunan yang diadakan oleh pihak penyelenggara, Indonesia Content Marketing Awards (ICMA) 2020.
ICMA 2020 menjadi tahun ketiga bagi Grid Story Factory dan Grid Voice untuk memberikan apresiasi terhadap kreativitas dan inovasi brand maupun institusi di Indonesia dalam menjalankan aktivitas content marketing melalui pemanfaatan beragam platform.
“Di dalam ICMA 2020, strategi, implementasi dan hasil dari inisiasi content marketing yang dilakukan oleh peserta dari sektor swasta, pemerintahan dan BUMN menjadi landasan penilaian bagi para juri”, ujar Sigit Triwahyu, Head Judge ICMA 2020.
Setelah melalui 4 tahapan penjurian, sebuah aplikasi perbankan digital, Jenius, memperoleh 3 penghargaan di ajang Indonesia Content Marketing Awards (ICMA) 2020 yaitu The Best Content Marketing Implementation dalam industri “Banking”, “The Best use of Brand Website” dan “The Content Marketing Implementation of The Year”.
"Keseriusan Jenius dalam mengimplementasikan strategi content marketing nampak dari konten yang diciptakan dan distribusikan melalui halaman website dan akun media sosial miliknya<' kata Sigit.
Tahun ini sendiri, ICMA menggelar tiga jenis penghargaan. Penghargaan untuk “Kategori Owned Media” dengan 12 cabang industri di dalamnya, “Kategori Influencer Marketing” dengan 2 cabang industri di dalamnya “The Best Inhouse Magazine” dengan 3 cabang industri, serta “Special Award” penghargaan bagi usaha brand dan pemerintahan dalam pendayagunaan platform.
Selengkapnya, inilah daftar pemenang dalam ICMA 2020:
THE BEST CONTENT MARKETING IMPLEMENTATION CATEGORY
1.Banking:
Jenius (1st Winner)
DBS Bank (2nd Winner)
IDX (3rd Winner)
2. B2B
SRC (1st Winner)
Amtiss (2nd Winner)
3. Government:
Kementerian Keuangan (1st Winner)
Genbest – Kemenkominfo (2nd Winner)
4. Automotive:
Pertamina (1st Winner)
Total Oil Indonesia (2nd Winner)
Auto2000 (3rd Winner)
5. Lifestyle Product:
Authenticity (1st Winner)
Zact (2nd Winner)
Gatsby (3rd Winner)
6. Industrial Product
Mowilex (1st Winner)
Petrojaya Boral Plasterboard (2nd Winner)
Sahabat Petani – Petrokimia Gresik (3rd Winner)
7. Retail:
Brodo (1st Winner)
Watsons (2nd Winner)
Intex (3rd Winner)
8. Office Equipment/IT/Telecommunication:
Smartfren (1st Winner)
Acer Indonesia (2nd Winner)
First Media (3rd Winner)
9. Education:
EF (1st Winner)
10. Transportation:
Kereta Commuter Indonesia (1st Winner)
11. Insurance:
BPJS Ketenagakerjaan (1st Winner)
Sequis Life (2nd Winner)
12. Food:
Pizza Hut (1st Winner)
Fiber Crème (2nd Winner)
Pasti Sania (3rd Winner)
THE BEST INFLUENCER MARKETING CATEGORY
1. Private Sector
SRC (1st Winner)
Fiber Crème (2nd Winner)
Mowilex (3rd Winner)
2. Government & State Owned Enterprise
BNI (1st Winner)
Kementerian Keuangan (2nd Winner)
Rumah Belajar – Kementerian Pendidikan dan Kebudayaan (3rd Winner)
THE BEST INHOUSE MAGAZINE CATEGORY
1. State Owned Enterprise:
Sahabat Petani – Petrokimia Gresik: 1st Winner
PNM – PNM: 2nd Winner
Energia – PT. Pertamina (Persero): 3rd Winner
2. Government:
Edukasi Keuangan – Kementerian Keuangan (1st Winner)
Mediakom – Kementerian Kesehatan (2nd Winner)
Bicara – Bank Indonesia (3rd Winner)
3. Private Sector
Beauty News – Martha Tilaar (1st Winner)
BCA Prioritas – Bank Central Asia (2nd Winner)
Apa Kabar – Trakindo (3rd Winner)
Special Awards
1. THE BEST USE OF BRAND WEBSITE IN CONTENT MARKETING IMPLEMENTATION: JENIUS
2. THE BEST USE OF FACEBOOK IN CONTENT MARKETING IMPLEMENTATION: DBS BANK
3. THE BEST USE OF INSTAGRAM IN CONTENT MARKETING IMPLEMENTATION: COMMONWEALTH BANK
4. THE BEST USE OF YOUTUBE IN CONTENT MARKETING IMPLEMENTATION: AUTHENTICITY
5. THE CONTENT MARKETING IMPLEMENTATION Of THE YEAR: JENIUS
Info selengkapnya terkait Indonesia Content Marketing Awards 2020 dapat diakses melalui tautan http://icmf.co.id.